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SNEA’DS: Son Of A…

Just in time for the release of the New York Knick inspired Spi’zike’s. Here is the latest from Sn’eads by Ree. Hit the jump to see what’s really up with Mars.

Don’t forget, both colorways of the Spi’zike drop on November 5th at select Jordan retailers. Unless your willing to hunt for them. Then you might be able to snag them early!

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Jordan Spi’zike x New York Scavenger Hunt

Today and tomorrow, Jordan Brand will honor the birthplace of not only Spike Lee and Carmelo Anthony, but also MJ himself, with a good ol’ fashioned scavenger hunt through iconic areas of New York City. Your prize? 1 of 8 signed commemorative boxes holding either a pair of Jordan Melo M8’s or one of the two Knicks inspired Spi’zikes. Make sure to follow @Jumpman23 on twitter for your clues throughout the day!

More pics after the jump. Happy Hunting!

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DJ Mars presents The Chef himself, Raekwon, talking about Hip Hop, New York style in the 80’s, and the significance of New Balance then and now. Enjoy!

A Detailed Look At The Nike Sportswear Ice Cream Truck

The Nike Sportswear Ice Cream Truck has been supplying New Yorkers with FREE ice cream, and fresh sneakers/apparel for most of the Summer. FreshnessMag.com recently went behind the scenes to check out what exactly this ice cream truck has been serving up. Click here to see the detailed pics.

Leave it to Nike to take the Ice Cream Truck game to a whole other level. This Summer, Nike will launch their “Always On” campaign in New York with this fully loaded Ice Cream Truck, complete with shoes, laces, ice cream, and t-shirts. Make sure to follow @nikesportswear on twitter to find out where you can find them around NYC.

Eat Good. Stay Fresh. Keep Cool.